Our Angle

Award-Winning Social Media Campaigns

Best Viral Video Strategic Video Award for “Ticknado”

“Best viral video was a true coup, considering we shot it with limited planning in a hour in my backyard,” Suzanne said. “And the competition is tremendous: Agencies with 100+ people are trying to ‘go viral.’ We beat-out a talking dog!”

* Valued at $150. Free Exploratory Session availability limited through April 30, 2018

Angles & Insights reflects the perspective from decades of experience in

  • Content & social strategy
  • Journalism & mass communications Master’s degree
  • New media & technology
  • Solving clients’ real problems and sparking growth and opportunity, in some cases transforming their businesses

“The focus of Angles & Insights is creating a comprehensive strategy and analyzing the results — as opposed to creating content pieces & social media tactics,” A&I founder & CEO Suzanne McDonald explained. “We listen to challenges & objectives first & then select & apply the optimal tools, technology & strategy to overcome, while maximizing the budget we have to work with. Some of our biggest successes are with smaller accounts, making a bigger impact than we ever thought possible.”

About Suzanne McDonald, founder, CEO, Chief Strategist

A former Boston Globe journalist, McDonald launched content & social strategy firm Designated Editor, in 2008.

Awards won as Designated Editor

  • Internet / New Media Company of the Year — International Business Awards
  • Innovator of the Year
  • Microbusiness of the Year
  • Executive of the Year

Newport Interactive Marketers learning-networking group Founder and Chief Curator

10 times a year, 75 to 140 leaders trek to Newport, R.I., from states afar and near to hear what Suzanne thinks they should know about new media & technology: Content, Google Analytics, the #InstagramExpert. If you can’t make it to Newport for a free Newport Interactive Marketers event, check out highlights and be a part of the community on Twitter

Click here to see what Suzanne has planned for the next Newport Interactive Marketers event.

Student-to-Employment Program, Adjunct Professor & Curriculum Developer

A proud state-college alum, guest lecturer & adjunct professor, Suzanne is passionate about instilling the contemporary communication skills students require to launch their careers.

Little-known fact, at age 19, Suzanne convinced a newspaper publisher to create an internship program. The paper created a full-time position and hired a professional to replace her when she returned to finish her self-designed Journalism degree.

Education never ends, click here for highlights from what Suzanne is learning now

Social media certificate curriculum developer for the University of Rhode Island

  • Devised and lead URI’s innovative Social Media SWAT team, renamed TickSmart Social Media Team
  • Event Planning & Social Media curriculum developer and adjunct professor at Framingham State University
  • In 20xx Social Media Strategies curriculum developer & adjunct professor at the University of Rhode Island

Journalist: copy editor, page 1 editor and designer

  • Edited, designed, and managed The Boston Globe’s Calendar section
  • Tested and implemented numerous platforms for Boston.com’s interactive events
  • Page 1 Editor at The Patriot Ledger, edited and designed 3 front pages daily

Angles & Insights
641 Mitchells Lane
Middletown, Rhode Island 02842



* Valued at $150. Free Exploratory Session availability limited through April 30, 2018

stevie award International Business Award Winner: Internet, New Media Company of the Year

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