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ticknado

Case Study: “Ticknado” ­­ University of Rhode Island

Developed & led limited -resources pilot project: Trained students in content creation, influencer outreach & strategic partnerships to prevent Lyme disease and tick bites. Results:

  • Won Strategic Video Awards Best Viral Video
  • Earned an organic reach of 2.4 million
  • Boosted website traffic by 234%
  • Gained 1,000 new social media followers in 60 days
integrated social media campaign

Integrated Campaign Pilot Program From Strategy to Execution

integrated social media campaign pilot project

 

 

 

 

B2C  Public Health & Education

Client  University of Rhode Island TickEncounter Resource Center

Challenge  Changing behavior to prevent Lyme disease via tick-bite awareness & prevention

Solution  Suzanne developed the methodology & curriculum in content creation, influencer outreach & strategic partnerships to engage 2 primary national audiences in tick-bite & Lyme disease prevention practices: parents & pet parents.

Suzanne led 2 other social media professionals in mentoring & training 4 unskilled interns and key TickEncounter staff in this replicable-by-design pilot project.

Results

  • Won Strategic Video Awards Best Viral Video for “Ticknado.”
  • Earned an organic reach of 2.4 million,
  • Boosted website traffic by 234%
  • Gained 1,000 new social media followers
  • Provided first-class social media training to undergraduate students, one now works full-time in the industry.
  • Strategic partnerships have persisted 2 years on.