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social media marketing world 2015

Social Media Marketing World 2015

social media marketing world 2015

 

Angles & Insights’ CEO Suzanne McDonald takes to the flight deck at Social Media Marketing World. Explore @NewMediaStrategist #SMMW15 tweets for more highlights.

 

 

Best aspects of #SMMW15

  1. Reuniting with my former student who is crucial to the #InstagramExpert team
  2. Getting the key forecasts on video, images & specific social media channels
  3. Hello San Diego in March!
  4. Post-snow-mageddon: Hello San Diego in March!
search love 2015

Search Love 2015

Angles & Insights at #SearchLove15

search love 2015

What I love about Search Love

  1. Highly, highly curated from the biggest names in Search, say Rand Fishkin 10x fast!
  2. Picking up so many amazing tools like CrystalKnows & BuzzSumo
  3. Seeing inside experts’ crystal balls: branding, visual, less trickery when it comes to search
  4. What I learned years ago at Search Love is crystalizing: Search is no longer just SEO; it’s the whole enchilada. Validating since that’s the path I’ve chosen, too.
inbound 2015

Angles & Insights at #Inbound15

inbound 2015

The most fascinating parts of #Inbound15?

  1. How Hubspot has forged a culture/process and emerged as a primary industry leader
  2. Blab vs Meerkat vs Periscope
  3. Applying lean development to marketing
  4. How new this type of New Media still is to so many people. And it’s just 1 piece of the pie!
integrated marketing campaigns

New Media Integrated Strategy & Coaching

rites analyticsB2C Nonprofit & Education

Client Rhode Island Tutorial & Educational Services

Problem
Diverse offerings left parents confused and summer camp openings unfilled.

Solution
Develop, launch & promote an interactive tool that directs parents to the most appropriate course offerings for their child.

Results
Courses filled earlier. Fewer phone calls from confused parents, which freed up staff time. Analytics like decreased page visits & bounce rates – plus increased time on site – indicate that visitors found what they were looking for more quickly and engaged with the content more thoroughly.

rites analytics

Great news: People using the site increased by 74% from the previous year, over a 4-month period.

Good news: Number of pages visitors saw increased by 50% and they were able to find what they were looking for faster (pages/session & duration) with less frustration (lower bounce rate).

More great news: Google is rewarding the site for making it better for users & shows the site more often when people are searching in Google. And an overhauled email marketing campaign really paid off, too, as opposed to social algo changes that diminished impact.

Course-correction: Discontinued paid search with Google because the testing didn’t prove out. Instead, we invested in Facebook ads.

integrated social media campaign

Integrated Campaign Pilot Program From Strategy to Execution

integrated social media campaign pilot project

 

 

 

 

B2C  Public Health & Education

Client  University of Rhode Island TickEncounter Resource Center

Challenge  Changing behavior to prevent Lyme disease via tick-bite awareness & prevention

Solution  Suzanne developed the methodology & curriculum in content creation, influencer outreach & strategic partnerships to engage 2 primary national audiences in tick-bite & Lyme disease prevention practices: parents & pet parents.

Suzanne led 2 other social media professionals in mentoring & training 4 unskilled interns and key TickEncounter staff in this replicable-by-design pilot project.

Results

  • Won Strategic Video Awards Best Viral Video for “Ticknado.”
  • Earned an organic reach of 2.4 million,
  • Boosted website traffic by 234%
  • Gained 1,000 new social media followers
  • Provided first-class social media training to undergraduate students, one now works full-time in the industry.
  • Strategic partnerships have persisted 2 years on.