ticknado

Case Study: “Ticknado” ­­ University of Rhode Island

Developed & led limited -resources pilot project: Trained students in content creation, influencer outreach & strategic partnerships to prevent Lyme disease and tick bites. Results:

  • Won Strategic Video Awards Best Viral Video
  • Earned an organic reach of 2.4 million
  • Boosted website traffic by 234%
  • Gained 1,000 new social media followers in 60 days