Ted Ives and Sabrina Pelletier

Interactive Marketing Insights Show + #NIMRI Discusses Ads!

Angles & Insights CEO Suzanne McDonald was joined by ad experts Ted Ives and Sabrina Pelletier on this month’s WADK Interactive Marketing and Insights Show where they discussed all things advertising. From paid vs unpaid ad content to finding the right marketing mix, these ad gurus provided a great preview to #NIMRI’s Online Ads Showdown: Facebook vs Google vs Social vs Your $$ on 11/1!

Here are some key takeaways:

  • The easiest B2B platforms are AdWords and LinkedIn.
  • LinkedIn has much more detailed targeting abilities than Facebook and Instagram.
  • AdWords also is superior because you can get people right there when they’re searching for specific topics using keywords.
  • Create content that is most relevant to consumers by having a bold headline that catches their attention, use a CTA that will help really draw them in.

Ways to maximize your ROI:

More advanced tactics include call tracking, custom affinity audiences, and custom intent audiences.  

Call into Interactive Marketing Insights Show on WADK-AM 1540’s Open Forum show from 12-1 PM on the 4th Monday of each month to gain valuable insights from experts in marketing, digital, and entrepreneurship!

 

Check out more Interactive Marketing Insights Show posts here! 

Sea Rose Montessori: Supporting Parents & Students of the Sea Rose Community

Sea Rose wanted to grow their enrollment numbers, so Angles & Insights stepped in with a targeted plant that involved both family and community outreach to create a collaborative network, and marketing and re-branding efforts to increase donations and visibility outside the community. The results speak for themselves! With Angles & Insights’ help, Sea Rose Montessori has increased enrollment, raised money to lower the cost of tuition, and performed substantial eco-renovations thanks to donations and support from Benjamin Moore and Rockmill Studios. Suzanne created a strategy to attack their problem on multiple fronts, and thanks to her expertise Sea Rose continues to grow.

Client: Sea Rose Montessori

To download this case study, click here.