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Tonight’s ONLINE NIM is Postponed for 2 Weeks to April 2 and Will Be Online Via Zoom

Dear NIM community members,

 

Tonight’s ONLINE NIM is postponed for 2 weeks to April 2 and will be online via Zoom. We will shift and host a discussion on rebuilding and planning. Read more for why. 

 

Never has anyone said I hope you are well with such sincerity … as you may know, I’m re-entering family life after being in isolation for 6 days. In late February, I was exposed to a COVID-19-positive friend and was happy to quarantine away from my family last week. 

 

Today, I got results — negative! 

 

Such a relief. But, we are not out of the woods yet. If you’ve seen any of my social media posts, I’ve been campaigning for awareness and caution to #FlattenTheCurve. I’m hopeful by making my status public, which no one is required to do, saves lives, especially health care professionals’ lives. 

 

As marketers, we spend much time trying to understand human behavior. Never have our skills and insights been more crucial. 

 

Use your influence to encourage friends, loved ones, and everyone to stay safe and vigilant. We know how the curve works — early adopters to laggards. We need to check on people to affirm their decisions to stay safe. Again #FlattenTheCurve. Some will surely see my negative results as a false alarm. This is false. 

 

Rhode Island leads the nation in its response. Let’s do our part as professionals to keep it that way. We all have a role to play. We are all influencers. Use your powers for good. We are all facing significant financial impact. Now we must overlook this sad fact and focus on saving our health care workers. 

 

I applaud the NIM community members who have been doing good and challenge us all to ask if we can do more. Is there a denier you could call? An older person to check in with? Someone who suffers from anxiety on a normal day, and no one else may know. Give that person a call. 

 

After not hugging my child for a week, I’m spending tonight cooking for my family and cuddling while watching her favorite cartoon. 

 

I wish for you to do something that’s meaningful to you. There will be plenty of time in the coming slowdown to rebuild our businesses. Now is the time to pause and focus on what really matters. 

 

Many many thanks to each of you for all your support of NIM over the past decade. I’m looking forward to connecting with you in our LinkedIn community https://www.linkedin.com/groups/12173740

 

And all the NIM talks for the past 3 years are available to $upporting Members, which is still only $99/year. Click here and go to the Sign Me Up section to access https://newportinteractivemarketing.com/members/join/ the NIM media library. 

 

Wishing you well and looking forward to connecting in 2 weeks on Zoom and feel free to reach out sooner. 

 

Be well and do good,

Suzanne

Click here for more details. #IsolationWisdom

 

Interactive Marketing & Insights Show + #NIMRI: Halley Lavenstein

Insights from Halley Lavenstein, executive director of a nonprofit organization, about how marketing has helped grow her business. 

As a small or nonprofit business, it can be difficult to market your company on a budget. With a few simple and inexpensive tools, you can get your business booming in no time! 

Halley Lavenstein is the executive director at Rhode Island Tutorial Educational Services. Their mission is to teach students in the way that they learn best. They tutor in all subjects and reach students across Rhode Island and southeastern Massachusetts. Lavenstein shared that Google advertisements, free workshops, and a consistent blog with free, meaningful advice are the most impactful ways that helped grow her business. 

Every small business or nonprofit organization can struggle with balancing a budget and finding ways to market themselves. Lavenstein’s personal experience with simple marketing tools has shown that you can utilize inexpensive yet powerful ways to grow your business! 

Call into Interactive Marketing Insights Show on WADK-AM 1540’s Open Forum show from 12-1 PM on the 4th Monday of each month to gain valuable insights from experts in marketing, digital, and entrepreneurship!

Newport Interactive Marketing and Insights Show + #NIMRI: Tuni Schartner

 

Hear from Suzanne McDonald and guest Tuni Schartner as they reflect upon the growth of digital marketing over the past decade and predict where it’s headed in 2020. Learn more about how to operate your business online and gain insight on the ins and outs of digital marketing!

Some of the topics highlighted in this episode: 

  • Sustainability
  • The Importance of Data
  • Email Marketing
  • Voice Activation
  • Community Building and Interaction
  • Strategic Planning

Call into Interactive Marketing Insights Show on WADK-AM 1540’s Open Forum show from 12-1 PM on the 4th Monday of each month to gain valuable insights from experts in marketing, digital, and entrepreneurship!

 

Interactive Marketing and Insights Show + #NIMRI: John Antonacci

Create a Memorable Brand

Find your brand’s story and tell it in a way that captivates audiences

In any story, there is a hero and a guide. The hero has a goal, and the guide comes in with all the knowledge and a plan to get the hero to that goal. You, always, want to position yourself as the guide, not the hero. If the spotlight is on you, then you become the competition to your own customers. The focus should always be on them and what they want.

John Antonacci works at Animus Studios, and is a co-host of The Video Jungle podcast. His job is all about messaging and storytelling — how to cut through the minutia to deliver a message that resonates with audiences. People can get overwhelmed with multimedia and advertising and they don’t know where to start. John shares his insights about how to craft and deliver a compelling story for your brand.

 

Missed this great talk? We have a NIM deal for you!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

 

Call into Interactive Marketing Insights Show on WADK-AM 1540’s Open Forum show from 12-1 PM on the 4th Monday of each month to gain valuable insights from experts in marketing, digital, entrepreneurship.

 

Click here to listen to Interactive Marketing Insights LIVE from ANYWHERE the 4th Monday of each month from noon-1 p.m.

 

Interactive Marketing and Insights Show + #NIMRI Discusses Social Media Marketing With Nicole Eller

Improve Your Brand by Creating an Engaging Online Personality

Insights from a social media marketer about how to bring a spark to your online presence

 

These days, potential customers will form their first impressions about businesses from their social media profiles. This can either really hurt a business, or, bring in a lot of new clients. It all depends on how well you have designed your online personality.

Nicole Eller is the president of the board for AMP-RI, an organization that serves marketing professionals in and around Rhode Island. They look at what the professionals are doing, what the current trends are in the business, and what people should be focusing on. Since the field is always evolving and growing, the educational component of marketing is crucial! Eller and AMP-RI help marketing professionals in Rhode Island stay on top of their game.

On top of that, Eller, an experienced social media marketer, recently merged merged Ginger Green Marketing and Custom Marketing Solutions with her business partner Alicia Piazza. She now co-owns The Spark Social. She helps business design social media marketing and advertising: how to bring your online brand to life by giving it personality. Getting people’s attention online is key to building up a following — just look at Wendy’s Twitter!

Eller helps clients identify who they are, who they want to be, and how to manage their customer relationships in the process. Listen for social media and marketing strategy tips and insights!

Missed this great talk? We have a NIM deal for you!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

 

Call into Interactive Marketing Insights Show on WADK-AM 1540’s Open Forum show from 12-1 PM on the 4th Monday of each month to gain valuable insights from experts in marketing, digital, entrepreneurship.

 

Click here to listen to Interactive Marketing Insights LIVE from ANYWHERE the 4th Monday of each month from noon-1 p.m.

Interactive Marketing and Insights Show + #NIMRI Discusses Marketing Strategies With Ana Raynes

The Trajectory of Modern Media

Ana Raynes joins Suzanne McDonald to discuss the implications of modern media — how it affects our lives, and how we can utilize it to our advantage

From video games to social media to podcasts! Media and technology saturate our lives in one way or another as they never have before. Even looking back ten years, the difference is huge! Is this a good thing or a bad thing? Are our children overexposed to too much violent imagery? Will our old Facebook posts inevitably come back to haunt us? These are the questions that Ana, Suzanne, and WADK host Frank Prosnitz dive into on this month’s Interactive Marketing Show.

Ana Raynes, Social Media Director of Didit Marketing and founder of the #SmartIsCool movement, is an expert in e-marketing and social media. She is well-versed in the power and influence of branding, cultural trends, and digital media. Listen to her and Suzanne discuss how to use your personality to promote your business outlook, and more!

 

Missed this great talk? We have a NIM deal for you!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

 

Call into Interactive Marketing Insights Show on WADK-AM 1540’s Open Forum show from 12-1 PM on the 4th Monday of each month to gain valuable insights from experts in marketing, digital, entrepreneurship.

 

Click here to listen to Interactive Marketing Insights LIVE from ANYWHERE the 4th Monday of each month from noon-1 p.m.

Interactive Marketing and Insights Show + #NIMRI Discusses Digital Marketing With Ronni Kenoian

Optimize Your Digital and Social Media!

Ronni Kenoian shares her digital marketing insights for small businesses and individuals

Digital marketing is quickly becoming one of the most important aspects of a successful business. With so much to learn, however, it can be hard to know where to focus your time within that field. This is especially true for small businesses with fewer resources.

Ronni Kenoian is the manager of marketing and e-commerce at InsureMyTrip. She has been with the company for over five years. In that time she has seen the field change dramatically. Everything is more competitive, and she and her team are constantly trying to stay ahead of the curve. In this radio hour she reveals some of the ways they do this, such as:

  • Competitive analysis of other businesses
  • Focus on SEO
  • Social media strategies
  • Utilizing influencers
  • Understanding ads and geomarketing

As daunting as it all may seem, there are actually a lot of digital marketing tools that small businesses can utilize easily. Making the most of SEO in particular is key for smaller companies. You have to make sure that your message is being seen by the people you are trying to connect with.

Ronni and Suzanne delve into all of this and more on the podcast. Tune in to learn some tips and tricks to help your business grow!

Missed this great talk? We have a NIM deal for you!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

 

Call into Interactive Marketing Insights Show on WADK-AM 1540’s Open Forum show from 12-1 PM on the 4th Monday of each month to gain valuable insights from experts in marketing, digital, entrepreneurship.

 

Click here to listen to Interactive Marketing Insights LIVE from ANYWHERE the 4th Monday of each month from noon-1 p.m.

 

Interactive Marketing and Insights Show + #NIMRI Discusses Time Management Strategies With Lisa Griffith

Stop Getting Lost In Your Projects!

Lisa Griffith shares her time management tips for ending cycles of procrastinations

These days, it seems like everyone is busier than ever. It’s almost a competition: who is the most stressed out? Who has the most to get done? And who, despite always apparently working, is behind on everything they have to do?

We all get caught in the procrastination cycle. A big factor is social media assuming such a big part of so many jobs in digital media. It is practically impossible to disconnect from social media and the internet, and that makes personal time and project management all the more difficult. Everyone is on their computers, so we feel like we are getting things done. It’s just not the things that actually need to get done.

Griffith earned her certificate in time management and productivity from the Institute for Challenging Disorganization. She knows very well all of the distractions and time-wasters that people fall into, and she is trained in helping people break those patterns. Among other things, she speaks to:

  • How to figure out and use your most productive time
  • How to stick to deadlines
  • Tips to avoid procrastination
  • Project management tools

Everyone struggles at least a little bit with organization and time management. Griffith shares her tips and tricks that will help us all become productivity masters!

 

Missed this great talk? We have a NIM deal for you!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

Call into Interactive Marketing Insights Show on WADK-AM 1540’s Open Forum show from 12-1 PM on the 4th Monday of each month to gain valuable insights from experts in marketing, digital, entrepreneurship.

Click here to listen to Interactive Marketing Insights LIVE from ANYWHERE the 4th Monday of each month from noon-1 p.m.

Interactive Marketing and Insights Show: #NIMRI Discusses New Business Tips with Tuni Schartner and Sarah Nadimpalli

Take the leap with a new business venture!

Exciting things are happening in the worlds of co-working and planning. Taking the step to start a new job or business can be intimidating. That’s why Suzanne McDonald has invited some new business experts to come and talk about their successes and struggles.

Tuni Schartner is the Director of Entrepreneurship and Innovation at Innovate Newport. Schartner is invested in collaboration, innovation, and building the community’s economy. Sarah Nadimpalli is the Director and Founder of SIREN Women’s Cooperative. Nadimpalli saw that there was an absence of co-working spaces for professional women, so she decided to make one. It is a social and professional business organization where women come together for seminars and events. 

Listen to the full show to hear valuable insights that will help you grow your business to the next level!

 

Missed our last talk? We have a NIM deal for you!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

 

Call into Interactive Marketing Insights Show on WADK-AM 1540’s Open Forum show from 12-1 PM on the 4th Monday of each month to gain valuable insights from experts in marketing, digital, entrepreneurship.

 

Click here to listen to Interactive Marketing Insights LIVE from ANYWHERE the 4th Monday of each month from noon-1 p.m.

Interactive Marketers Show: #NIMRI Discusses Customer Relationships with Jessica Prokup

Invest in Connection and Build Meaningful Relationships With Your Clients

Finding new clients is expensive and time consuming. It is so much easier, and healthier for your business, to learn how to maintain relationships with existing clients! Suzanne McDonald sits down with Jessica Prokup to discuss how to do just that.

Jessica Prokup, Marketing Director for motorcycle-outfitting company Twisted Throttle, has learned the value of cultivating meaningful customer relationships. As a business owner you want your clients to be happy, and you want them to keep coming back to you.

There are a number of strategies one can use to build relationships:

  • Know the best time and way to tune meet your client’s needs
  • Create content and marketing strategies for all stages of a relationship
  • Implement simple methods to measure your success
  • And more!

For more insights on meaningful customer relationships, listen to the show or join #NIMRI for the full presentation on Thursday, February 28 from 6-8 PM. Pre-register at bit.ly/NIMevents.

Missed this great talk? We have a NIM deal for you!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

 

Call into Interactive Marketing Insights Show on WADK-AM 1540’s Open Forum show from 12-1 PM on the 4th Monday of each month to gain valuable insights from experts in marketing, digital, entrepreneurship.

 

Click here to listen to Interactive Marketing Insights LIVE from ANYWHERE the 4th Monday of each month from noon-1 p.m.