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Interactive Marketing and Insights Show + #NIMRI Discusses Digital Marketing With Ronni Kenoian

Optimize Your Digital and Social Media!

Ronni Kenoian shares her digital marketing insights for small businesses and individuals

Digital marketing is quickly becoming one of the most important aspects of a successful business. With so much to learn, however, it can be hard to know where to focus your time within that field. This is especially true for small businesses with fewer resources.

Ronni Kenoian is the manager of marketing and e-commerce at InsureMyTrip. She has been with the company for over five years. In that time she has seen the field change dramatically. Everything is more competitive, and she and her team are constantly trying to stay ahead of the curve. In this radio hour she reveals some of the ways they do this, such as:

  • Competitive analysis of other businesses
  • Focus on SEO
  • Social media strategies
  • Utilizing influencers
  • Understanding ads and geomarketing

As daunting as it all may seem, there are actually a lot of digital marketing tools that small businesses can utilize easily. Making the most of SEO in particular is key for smaller companies. You have to make sure that your message is being seen by the people you are trying to connect with.

Ronni and Suzanne delve into all of this and more on the podcast. Tune in to learn some tips and tricks to help your business grow!

Missed this great talk? We have a NIM deal for you!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

 

Call into Interactive Marketing Insights Show on WADK-AM 1540’s Open Forum show from 12-1 PM on the 4th Monday of each month to gain valuable insights from experts in marketing, digital, entrepreneurship.

 

Click here to listen to Interactive Marketing Insights LIVE from ANYWHERE the 4th Monday of each month from noon-1 p.m.

 

Interactive Marketing and Insights Show + #NIMRI Discusses Time Management Strategies With Lisa Griffith

Stop Getting Lost In Your Projects!

Lisa Griffith shares her time management tips for ending cycles of procrastinations

These days, it seems like everyone is busier than ever. It’s almost a competition: who is the most stressed out? Who has the most to get done? And who, despite always apparently working, is behind on everything they have to do?

We all get caught in the procrastination cycle. A big factor is social media assuming such a big part of so many jobs in digital media. It is practically impossible to disconnect from social media and the internet, and that makes personal time and project management all the more difficult. Everyone is on their computers, so we feel like we are getting things done. It’s just not the things that actually need to get done.

Griffith earned her certificate in time management and productivity from the Institute for Challenging Disorganization. She knows very well all of the distractions and time-wasters that people fall into, and she is trained in helping people break those patterns. Among other things, she speaks to:

  • How to figure out and use your most productive time
  • How to stick to deadlines
  • Tips to avoid procrastination
  • Project management tools

Everyone struggles at least a little bit with organization and time management. Griffith shares her tips and tricks that will help us all become productivity masters!

 

Missed this great talk? We have a NIM deal for you!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

Call into Interactive Marketing Insights Show on WADK-AM 1540’s Open Forum show from 12-1 PM on the 4th Monday of each month to gain valuable insights from experts in marketing, digital, entrepreneurship.

Click here to listen to Interactive Marketing Insights LIVE from ANYWHERE the 4th Monday of each month from noon-1 p.m.

Interactive Marketing and Insights Show: #NIMRI Discusses New Business Tips with Tuni Schartner and Sarah Nadimpalli

Take the leap with a new business venture!

Exciting things are happening in the worlds of co-working and planning. Taking the step to start a new job or business can be intimidating. That’s why Suzanne McDonald has invited some new business experts to come and talk about their successes and struggles.

Tuni Schartner is the Director of Entrepreneurship and Innovation at Innovate Newport. Schartner is invested in collaboration, innovation, and building the community’s economy. Sarah Nadimpalli is the Director and Founder of SIREN Women’s Cooperative. Nadimpalli saw that there was an absence of co-working spaces for professional women, so she decided to make one. It is a social and professional business organization where women come together for seminars and events. 

Listen to the full show to hear valuable insights that will help you grow your business to the next level!

 

Missed our last talk? We have a NIM deal for you!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

 

Call into Interactive Marketing Insights Show on WADK-AM 1540’s Open Forum show from 12-1 PM on the 4th Monday of each month to gain valuable insights from experts in marketing, digital, entrepreneurship.

 

Click here to listen to Interactive Marketing Insights LIVE from ANYWHERE the 4th Monday of each month from noon-1 p.m.

Interactive Marketers Show: #NIMRI Discusses Customer Relationships with Jessica Prokup

Invest in Connection and Build Meaningful Relationships With Your Clients

Finding new clients is expensive and time consuming. It is so much easier, and healthier for your business, to learn how to maintain relationships with existing clients! Suzanne McDonald sits down with Jessica Prokup to discuss how to do just that.

Jessica Prokup, Marketing Director for motorcycle-outfitting company Twisted Throttle, has learned the value of cultivating meaningful customer relationships. As a business owner you want your clients to be happy, and you want them to keep coming back to you.

There are a number of strategies one can use to build relationships:

  • Know the best time and way to tune meet your client’s needs
  • Create content and marketing strategies for all stages of a relationship
  • Implement simple methods to measure your success
  • And more!

For more insights on meaningful customer relationships, listen to the show or join #NIMRI for the full presentation on Thursday, February 28 from 6-8 PM. Pre-register at bit.ly/NIMevents.

Missed this great talk? We have a NIM deal for you!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

 

Call into Interactive Marketing Insights Show on WADK-AM 1540’s Open Forum show from 12-1 PM on the 4th Monday of each month to gain valuable insights from experts in marketing, digital, entrepreneurship.

 

Click here to listen to Interactive Marketing Insights LIVE from ANYWHERE the 4th Monday of each month from noon-1 p.m.

Interactive Marketing and Insights Show: #NIMRI Discusses Podcasting with Helena Harris

Learn more about podcasting and why you should be doing it!

After 25 years in the marketing business, Sparkle and Boom’s Helena Harris has learned the value – and the difficulties – of getting people to listen to your message. Suzanne McDonald invites Harris on the show to have a conversation about her decade of producing podcasts. 

Podcasts are much more intimate than radio or other methods of communication. You can have a much more specific, niche conversation with other people. The listeners develop a relationship with the host. Numbers of listeners is not nearly as important as the quality of the creative content. It can make a real difference in building your personal and professional brand.

Harris dives into the nuts and bolts of podcasting, and reveals the benefits it can bring to your business!

For more insights listen to the show, or join #NIMRI for Harris’s full presentation on Thursday, January 31 from 6-8 p.m. Pre-register at bit.ly/NIMevents.

Missed this great talk? We have a NIM deal for you!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

 

Call into Interactive Marketing Insights Show on WADK-AM 1540’s Open Forum show from 12-1 PM on the 4th Monday of each month to gain valuable insights from experts in marketing, digital, entrepreneurship.

 

Click here to listen to Interactive Marketing Insights LIVE from ANYWHERE the 4th Monday of each month from noon-1 p.m.

Interactive Marketing and Insights Show + #NIMRI Discusses SEO with Dan Shure

Unpack the complicated world of SEO, and learn how to use it to grow your business!

Angles & Insights CEO Suzanne McDonald spoke with SEO expert Dan Shure as he shares SEO advice and gives tips about how to implement it. Shure knows how translate all the technical jargon into plain English, and his insights are invaluable.

Whether you’re about to launch a new site, or are looking to improve an existing one: Dan Shure’s tips and tricks for success will help you make the most of your SEO.

Practical Tips Include:

  • Technical issues to focus on and fix
  • Implementing browser plugins to analysis on your search engine results
  • Tested systems that get results, and are about more than metas and keywords
  • And more!

Don’t miss out these simple ways to improve website traffic and business!

For more insights on SEO, listen to the show or join #NIMRI for the full presentation on Thursday, September 27 from 6-8 PM. Pre-register at bit.ly/NIMevents.

Missed this great talk? We have a NIM deal for you!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

 

Call into Interactive Marketing Insights Show on WADK-AM 1540’s Open Forum show from 12-1 PM on the 4th Monday of each month to gain valuable insights from experts in marketing, digital, entrepreneurship.

 

Click here to listen to Interactive Marketing Insights LIVE from ANYWHERE the 4th Monday of each month from noon-1 p.m.

Interactive Marketing and Insights Show + #NIMRI Discusses Co-Working Spaces with Sarah Nadimpalli

Learn how to help your business thrive by taking an advantage of co-working!

Suzanne McDonald and Sarah Nadimpalli discuss the benefits of co-working and having a dynamic work/community space for professional women. This month’s Interactive Marketing Insights Show is on WADK on Monday, July 23 from noon-1 p.m.

Sarah Nadimpalli has a background in academic research and uses a community-based approach to conduct her funded studies and publish papers. She incorporated her previous experience when working with the founders of SIREN. SIREN’s mission is to provide women with a welcoming and dynamic work and community space for professional women.

“The majority of our ideas, goals, and culture of the organization will come from ‘the ground’ up through coming to consensus, voting, and community meetings,” explained Nadimpalli.

SIREN is the first proposed workspace for women in Rhode Island. It will be driven by the goals and mission of the community of professional women involved. The group is currently in the beginning stages of building the SIREN community and are looking for members to found it.

Missed this great talk? We have a NIM deal for you!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

 

Call into Interactive Marketing Insights Show on WADK-AM 1540’s Open Forum show from 12-1 PM on the 4th Monday of each month to gain valuable insights from experts in marketing, digital, entrepreneurship.

 

Click here to listen to Interactive Marketing Insights LIVE from ANYWHERE the 4th Monday of each month from noon-1 p.m.

How can startups save time and resources?

What can startups expect when using social media?

Startups may not be able to expect quick growth without a lot of effort. Before we get to gaining followers, let’s not forget fundamentals and how social media can help. The main priorities should be your proof of concept and conversion paths.There are 3 must-dos that all startups should prioritize before gaining a large social media following.

#1: Test your concept.

Become familiar with your minimum viable product. Begin with a lean startup before crossing the chasm. To do this on a budget, use social media tactics such as Facebook ads and landing pages. Before you build out infrastructure, take the most honest test by going on Shark Tank.

#2 Prove your concept.

This step is crucial towards ensuring that your great idea is viable. Ideas are cheap and you are NOT your target audience. As your business grows and you learn more you become more detached from your target audiences, which we will jump into in more detail later.

#3 Set up your conversion paths

Make your Landing page /  website clear: what should the visitor do? Guide them! Before hiring developers, user-experience and user-interface experts, save your lean startup and your sanity with a straightforward landing page. Cloud services like UnBounce and LeadPages are far more affordable.

If you’re attracting attention on social media, you need to have a pipeline setup. You want to gain email addresses — dirty little secret of social media — email still converts better.

Why?

There are two very important reasons.  The user opts-in to seeing your message and it’s a comfortable medium. The user will almost positively see it, whereas on Twitter or Facebook you are battling a complex algorithm in order to get your message seen.

Then what? Well, what do you have to offer? What’s your bait? An eBook? Beta-testing for early adopters?

Before you aim to gain a large social media following — and this is true for SEO, too, align your conversion path to capture email addresses. Just following you on Facebook or Twitter is typically not enough. There’s a lot of noise out there. What’s your bait? Something truly meaningful to your target audience.

Number three  isn’t strictly social but is not to-be-ignored. Before you aim to gain a large social media following, prioritize SEO, search engine optimization, search marketing — basically getting found on Google. These days, as another expert in the networking group I founded likes to say, “Google is your first customer.”

We’ll dive into SEO deeper but I thought it important to mention this NOW, before you invest in a site that doesn’t convert. A multimillion dollar firm we didn’t work with spent $100,000 on a website and asked me why it wasn’t converting.

Let’s say you’re attracting all kinds of great traffic to your site with that heartwarming, amazing kitten video you posted. If your kitten video doesn’t deliver as promised when folks click through to your site, visitors will “bounce.” One and done and get the heck off your site. Or they will try to hunt around your site, aka “pogo sticking.” Google thinks: wow, these guys are not delivering the goods and we don’t care if the traffic is from social channels, these guys are up to no good. And woosh, rankings down the drain.

Recapping priority #3 before you aim to gain a large social media following: be sure your site guides users into a clear conversion. Typically for early startups this is capturing  an email address. This is also key for SEO.

Bonus tip: think of how you’ll scale. When meeting with your website team, ask what tools you can use so these great leads don’t get lost or forgotten. Think Social CRM (with much more on social CRM to come).

Which social media & online channels should a startup tackle first?

It all depends on who your customer is. Do you know? How can you be sure? Let’s see how social media and online marketing can help.

A worthy read, although it’s nearly 4 decades old, is “Positioning” by Al Ries and Jack Trout. Back in the day, launching a product cost millions (in 1980’s dollars). Travel back in the way-way-back-machine, enjoy a cup of Sanka coffee and consider you’d advertise in magazines, on billboards, and pay whatever the yellow pages wanted to charge.

But today, thankfully, we don’t have to guess! Today, we can be much more scientific. This is what I have my students do: develop a hypothesis about their customers. In the case of a nonprofit we’re working with, we needed to have a solid understanding of who we wanted to engage via email newsletters, blog posts, and specific social media channels. Chances are, startups and nonprofits are not wielding a Sanka coffee marketing budget, so we have to be strategic.

The other great asset of marketing today? We can test our hypothesis.

So let’s do it. You make an assumption about who your target audience is. In the case of nonprofits I’ve worked with, one target audience is people who shop at farmers markets.

How can we engage with them? We need to know what they care about. How can we find out?

Tool tip #1 for testing your target audience/customer hypothesis: Survey Monkey.

Your best bet is to have a list of emails already. A helpful read on how to go about learning more about your target audiences — “Ask” by Ryan Levesque. Ryan recommends asking via survey: what is your biggest challenge?

From those long-form answers, you now have: voila!

#1 What the target audience cares about, what keeps them up at night, and what they may be willing to spend hard-earned money on.

#2 Keywords. I keep coming back to SEO / search engine optimization / search marketing because it’s today’s equivalent to a phone-book listing. How else will people find you, especially new people? You want to be sure you are using the vocabulary of your target audience/ customer. Google relies on artificial intelligence and you want to make it as easy as possible for the machines to match you up correctly. That’s the underlying truth about SEO. There’s a lot more to it, of course but starting there will get you far.

Don’t forget to tie it altogether in your communications: write about what people care about.

But back to social media and how it can help. Let’s say you have many different target audiences and hypotheses.

Tool Tip: Use Facebook ads to see how big and lucrative your target audiences may be.

Another tool tip: use Google keyword tools to see how competitive the keywords are and where there may be gaps.

So now you can use those keywords and understanding to really target and hone in your hypothesis.

Two great books to help guide your process are, “Made to Stick” by Chip & Dan Heath, who suggest that you ask ‘why’ three times, and, “Contagious” by Jonah Berger who advises “write for 1 unique person.”

And if you find targeting that audience doesn’t convert (you’re not getting email addresses when you direct folks to your landing page, even though you have a great offer for bait), rinse, recycle, repeat. Test different headlines and values value propositions each time around.

While all this is not easy, it’s considerably easier and cheaper than wasting a year of your life to discover not enough people think your idea is very good.

So which social media channels should you tackle first? Pinterest, Slideshare, LinkedIn, Snapchat, Instagram, Facebook, or Twitter?

When you know your target audiences you’ll know.
For more insights on all these topics as well as lasting tips and tools, check out my other videos and thanks for connecting with us here at Business Town.

Unlocking the Power of LinkedIn: Innovative Ways to Enhance Your Job Search or Business

Angles & Insights CEO Suzanne McDonald spoke to undergraduate students at Providence College in Providence, Rhode Island to explain the best practices for using LinkedIn.

Topics include tips to optimize your LinkedIn profile, how to search users, how to apply for jobs, and more tips and tricks. 

Here are the top takeaways from the presentation, a short list of the best practices for building a well-optimized LinkedIn profile:

  • Complete your LinkedIn profile as much as possible. What is your current position? What awards and recognitions have you earned? Where did you attend undergraduate university? Graduate programs? It’s essential to fill out this information so LinkedIn can pull the keywords you select to match you with potential connections and job positions.
  • Identify the skills and expertise you want to be known for. What do Note—LinkedIn is not a formal CV, so insert your personal brand and describe your experiences in a human way.
  • Be an active user. Actively engage with your LinkedIn network by participating in discussions, joining groups, asking questions, or even publishing articles. The more you engage with your network, the more likely you will appear in the LinkedIn newsfeed d
  • Use the Jobs function to benchmark. Searching for employment opportunities under Jobs on LinkedIn is the primary purpose, but it can be a clever way to measure your expertise against the current market demand. What types of skills are currently sought after in your industry? How can you build your expertise to take your career to the next level? Searching job position descriptions can be helpful research.

[View the full Slideshare presentation]


About Suzanne McDonald 

Former Boston Globe journalist and CEO of Angles & Insights marketing consultancy, Suzanne is an omnivore of all things new media & client success. She’s pioneered award-winning courses at area universities and digital marketing campaigns, including “Best Viral Video Award” for #Ticknado and “Internet / New Media Company of the Year” at the International Business Awards. 

Suzanne also founded and curates Newport Interactive Marketers networking-learning community, providing marketing insights to SEOs, social, PR & content pros and to brands and nonprofits big and small. 

Suzanne holds a master’s in Mass Communications and Journalism from University of South Carolina and engineered a BA into a journalism program at Framingham State University, magna cum laude. 

She has 15 years’ experience at daily newspapers, 6 at The Boston Globe, until she took a voluntary buyout to launch Designated Editor in 2008. In 2015, Suzanne launched Angles & Insights to better reflect her expanded abilities to meet clients’ needs beyond SEO, social & content.

Social Media in the Workplace

Social Media in the Workplace: How to Effectively Balance Personal & Professional Accounts

CEO of Angles and Insights Suzanne McDonald spoke to undergraduate students at Salve Regina University in Newport, Rhode Island about best practices for social media use in the workplace.

Topics discussed include brand awareness, leveraging professional and personal accounts, legal considerations, and networking. 

Social Media in the Workplace

Here’s a list of top takeaways about what you need to know about balancing your social media in and out of the office:

  • Understand the legal consequences of using social media in both professional and personal accounts. There are some common legalities to consider, but also be aware of any stipulations your company may have against personal social media use.
  • Examine the social media networks you use. Understand the objective of each social media platform, then identify the objective you want to accomplish, respectively.
  • Be thoughtful about what you post on your personal accounts—you never know who is paying attention.
  • Think visually. How do you want to portray your professional brand? Your personal brand? Use a combination of clear, engaging visuals (photos, videos, infographics, etc.) that best fit your objectives and the corresponding social media platform
  • Use your time wisely by using a social media scheduler! Apps like Hootsuite, Tweepi, TailWind and Google Trends can help you plan your content.
  • Networking on social media is an amazing opportunity—and it’s not only reserved for LinkedIn. Expand your network by joining groups, engaging with businesses and influencers by sharing content and tagging, reconnecting with former co-workers and friends
  • Continue learning and growing! The digital landscape changes all of the time, so it’s important to stay in-the-know about the upcoming trends. 

[View the full Slideshare presentation]


About Suzanne McDonald 

Former Boston Globe journalist and CEO of Angles & Insights marketing consultancy, Suzanne is an omnivore of all things new media & client success. She’s pioneered award-winning courses at area universities and digital marketing campaigns, including “Best Viral Video Award” for #Ticknado and “Internet / New Media Company of the Year” at the International Business Awards. 

Suzanne also founded and curates Newport Interactive Marketers networking-learning community, providing marketing insights to SEO, social, PR & content pros and to brands and nonprofits big and small. 

Suzanne holds a master’s in Mass Communications and Journalism from University of South Carolina and engineered a BA into a journalism program at Framingham State University, magna cum laude. 

She has 15 years’ experience at daily newspapers, 6 at The Boston Globe, until she took a voluntary buyout to launch Designated Editor in 2008. In 2015, Suzanne launched Angles & Insights to better reflect her expanded abilities to meet clients’ needs beyond SEO, social & content.