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Client: A&I Student-to-Employment
Client: Interactive Marketing Insights Show
Developed & led limited -resources pilot project: Trained students in content creation, influencer outreach & strategic partnerships to prevent Lyme disease and tick bites. Results:
- Won Strategic Video Awards Best Viral Video
- Earned an organic reach of 2.4 million
- Boosted website traffic by 234%
- Gained 1,000 new social media followers in 60 days
B2B International franchise organization in the home health market
Challenges 1 / Remaining top-of-mind for overworked medical professionals who comprise a large referral segment.
2 / Gaining social media awareness using meme-like visual content.
Solutions Integrated Multimedia Content Strategy to boost SEO, social media & engage with targeted audiences.
1 / Ideate & curate lifestyle-magazine-esque email newsletter & blog posts that helps medical professionals be more effective at work or beyond, and/or help their patients.
2 / Ideate, design & develop “Amramp Salutes” highly visual campaigns to foster social media awareness on Facebook, Pinterest & Instagram.
“We rely on Angles & Insights to create optimal targeted content across a multitude of platforms. What we value most is Suzanne’s great, innovative ideas. We have a wonderful working relationship and appreciate that her team delivers with minimal oversight, so we can focus on all our other responsibilities.”
Diverse offerings left parents confused and summer camp openings unfilled.
Develop, launch & promote an interactive tool that directs parents to the most appropriate course offerings for their child.
Courses filled earlier. Fewer phone calls from confused parents, which freed up staff time. Analytics like decreased page visits & bounce rates – plus increased time on site – indicate that visitors found what they were looking for more quickly and engaged with the content more thoroughly.
Great news: People using the site increased by 74% from the previous year, over a 4-month period.
Good news: Number of pages visitors saw increased by 50% and they were able to find what they were looking for faster (pages/session & duration) with less frustration (lower bounce rate).
More great news: Google is rewarding the site for making it better for users & shows the site more often when people are searching in Google. And an overhauled email marketing campaign really paid off, too, as opposed to social algo changes that diminished impact.
Course-correction: Discontinued paid search with Google because the testing didn’t prove out. Instead, we invested in Facebook ads.
B2C Public Health & Education
Challenge Changing behavior to prevent Lyme disease via tick-bite awareness & prevention
Solution Suzanne developed the methodology & curriculum in content creation, influencer outreach & strategic partnerships to engage 2 primary national audiences in tick-bite & Lyme disease prevention practices: parents & pet parents.
Suzanne led 2 other social media professionals in mentoring & training 4 unskilled interns and key TickEncounter staff in this replicable-by-design pilot project.
- Won Strategic Video Awards Best Viral Video for “Ticknado.”
- Earned an organic reach of 2.4 million,
- Boosted website traffic by 234%
- Gained 1,000 new social media followers
- Provided first-class social media training to undergraduate students, one now works full-time in the industry.
- Strategic partnerships have persisted 2 years on.