Angles & Insights

eCommerce | Interactive Marketing and Insights Show + #NIMLive with Ayat Shukairy, Dan Shure, and Darwin Liu

Karina Costello — Mon, 29 Mar 2021 17:14:40 +0000

Meet Ayat Shukairy

With more than 5 years of entrepreneurial and marketing experience, Ayat took her consulting business, Invesp, from a solopreneur shop to a global consulting brand that helps companies increase online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery, and many more.

In 2016, Ayat co-founded FigPii, an all-in-one growth hacking platform. Her new startup leveraged the success of Invesp as well as the growth hacking methods she had deployed across some of the leading brands to solve marketers’ most pressing problems.

Ayat’s book, Conversion Optimization, combines ground-breaking marketing research with powerful story-telling and case studies to demonstrate how to leverage these principles to create killer websites. Ayat provides one of the most comprehensive lists of strategies and actionable insights for helping websites capture more of their visitors and grow them into lifetime customers. She provides insights grounded in comprehensive research and the best contemporary psychology and behavioral science, which any company can start implementing immediately.

Ayat is a recognized expert on marketing strategy and an in-demand speaker who has presented at marketing conferences, business groups and academic forums throughout the world including Inbound, SMX, SES, Content Marketing World, BofS, and many others. She has inspired audiences to rethink their approach to marketing, and her work has helped hundreds of businesses to increase sales and growth.

Meet Dan Shure

Longtime NIM supporter and multi-time speaker, Dan Shure co-owns Evolving SEO with his wife, Sarah, and is the host of “Experts On The Wire” SEO Podcast with 700,000+ downloads. Since 2007 Dan has helped companies like WGBH, Ring Video Doorbell, Healthy Hearing, and more solve challenging SEO problems.

Dan is a MOZ Associate and was recently given a prominent mention in Rand Fishkin’s new book, “Lost and Founder,” for advice he gave for Moz’s popular Keyword Explorer tool). Dan has presented at conferences such as

Social Media Marketing World, Content Jam, Content Marketing World,SMX, Affiliate Summit, Mozcation Portsmouth, Carnegie Conference, SEMNE, and more. Dan’s articles and quotes have also appeared on sites like Moz, The Next Web, Entrepreneurs on Fire, The New York Times, Search Engine Roundtable and more!

As a Podcast host, Dan has interviewed more than 90 marketing experts including Brian Dean (Backlinko) John Mueller (Google), and Pamela Wilson (CopyBlogger).

Meet Darwin Liu

X Agency CEO Darwin Liu broke 7 figures within a year of launching his invite-only digital marketing agency. Managing $50 million in annual spending, he was the fasted-promoted at his prior agency, making a name in the industry running strategy for major brands everyone recognizes. Darwin also founded AmericanBully.com, an online company that sells premium apparel and accessories for Bully breeds.

Lets Get Back Sales Interactive Marketing Insights Show + #NIMLive With Allan Langer

Karina Costello — Fri, 19 Feb 2021 06:32:24 +0000

Meet Allan Langer

Best-Selling Author, speaker, podcast host, and expert sales training coach Allan Langer has guided hundreds of clients to success with his passion for small business and big-brand experience.

His 4.4-star Amazon-rated book “The Seven Secrets to Selling More by Selling Less” teaches a new way to sell more by helping customers.

Allan honed his skills with major brands like Home Depot and Renewal by Anderson, where he was a 4-time Sales Rep of the Year, annual volume leader, and closing leader. In addition to growing a sales team from 2 to 70+ sales reps, Allan personally sold $65 million+ worth of products for Andersen in just over 10 years.

Staying Productive and Resilient Through 2021 Interactive Marketing Insights Show + #NIMLive With Elisabeth Swain

Karina Costello — Fri, 19 Feb 2021 06:22:41 +0000

Meet Elisabeth Swain

Educator, writer, consultant, and development professional. Elisabeth Swain is a multi-passionate entrepreneur with a commitment to helping others live a life that is mission-driven, joyful and connected.

In each of her roles, Elisabeth helps her clients to take on the myriad of opportunities and challenges they face and then create actionable plans to achieve success. With 20 years of experience delivering professional development programs, Elisabeth is excited to join Newport Interactive Marketers for this timely program.

10 Tips For Successful Remote Presentation Interactive Marketing and Insights Show + #NIMRI with John Picozzi

Karina Costello — Sun, 25 Oct 2020 16:00:32 +0000

Do you feel as though you are stuck on endless video calls? Or, do you feel like every presentation leaves you more exhausted than the last? With the current global pandemic, presentation strategies have moved from IRL (in real life) to remote delivery. In fact, Zoom has added more than 2.2 million members in 2020. And with no clear end in remote working in sight, now is the time to skill up your virtual presentations.

Listen in on national speaker, podcast host, and multi-NIM speaker John Picozzi for his top tips to achieve remote presentation success. During this talk – John will dive into applicable tips that you can implement into every presentation!

Some of the topics highlighted in this episode:

How to properly prepare for your virtual presentation
How to create slides that work with streaming
To set-up your tech to ensure minimal interruptions

Meet John Picozzi

National speaker, Drupal podcast host, and multi-time NIM presenter John Picozzi serves as an Account Manager at Oomph with a background in technology. John helps clients navigate through the entire project process – from kick off, to launch, and beyond.

Previously the Senior Drupal Architect at Oomph, John has years of experience building and leading successful, cutting edge web projects. He also has years of experience talking about those projects and educating a large variety of audiences. From the national stage of DrupalCon to local events like Newport Interactive Marketers, John has given a number of presentations in a variety of formats.

Deep Dive Into LinkedIn Interactive Marketing and Insights Show + #NIMRI With Chip Leakes

Karina Costello — Tue, 22 Sep 2020 16:00:16 +0000

Listen in on this podcast to learn essentials for LinkedIn training featuring pro Chip Leakas’ top tips to optimize your LinkedIn profile.

At this NIM talk, Chip will dive-deep into tips, tricks, and techniques that will allow you to grow your career or business to new heights. This NIM Deep-Dive into LinkedIn is designed to help both beginner and advanced-level users, with tips, tricks, and techniques using a free LinkedIn account.

Some of the topics highlighted in this episode:

How to optimize your free profile
How to navigate key features and functions
Tools to help build up your network
When to post status updates and what to post

Meet Chip Leakas

National Sales Training and veteran marketing professional, Chip Leakas has more than 11 years’ experience training real estate and lending professionals focusing on social media marketing campaigns and strategies.

Since 1996, he has helped myriad companies with eMarketing, eCommerce, and Social Media Marketing. In 2009, Chip focused exclusively on social media marketing and trained more than 14,000 real estate and lending professionals at 500+ seminars, training, and workshops from Florida to Missouri to Maine.

Strategies For Public Engagement Interactive Marketing and Insights Show + #NIMRI With Sara Poirier

Karina Costello — Tue, 09 Jun 2020 16:00:02 +0000

Learn from Suzanne McDonald and guest Sara Poirier as they dive deep into tools, tips & strategies to increase awareness, improve understanding, and/or drive behavioral change. Learn how to adapt these proven science communication frameworks to maximize your success for your brand and/or your clients. Maximize your return on all of the passion and effort you’re putting in.

Some of the topics highlighted in this episode:

Identifying your audience and meet them where they are
Setting SMART objectives to achieve your communication goals
Exploring a spectrum of objectives to foster deeper engagement with your audiences

BONUS: Expert Q&A with SciComm Expert Sara Poirier

Learn more about Sara Poirier in this Q&A session!

Meet Sara Poirier, MSc.

Founder, Spark Strategic Science Communication & Public Engagement

As a strategic communicator, Sara helps clients clarify SciComm goals and guides them to success with proven tools and approaches. Her expertise ranges from writing and producing educational television programs to developing hands-on exhibits, online games, and other interactive media. Her clients include TVOKids, Relish Interactive, Apartment 11 Productions, Big Bad Boo Studios, Imagine Create Media, and Science North.

As a staff scientist at the Ontario Science Centre, Sara developed exhibits and educational programs, and created content for Discovery Channel Canada and the Centre’s podcast and YouTube channels. “Ask Sara,” for TVOKids, became a kids’ favorite. In 2017 she co-produced “When I Grow Up!,” about STEM careers. The Canadian Association of Science Centres recognized her as a 2011 Telus Innovator.

Sara has a MSc. in Science Communication and Public Engagement and a BSc. in Astrophysics. Her work has appeared in the Association of Science and Technology Centers’ Dimensions, Yale’s Climate Connections, Canadian Water & Wastewater’s e-Bulletin, and the Coalition of Museums for Climate Justice Blog.

Sara lives in Middletown, R.I. with her husband and two children. She volunteers on the Town’s Open Space and Fields Committee and led the coordination of the first Aquidneck Island Earth Week, a community-wide celebration on the 50th anniversary of Earth Day.

Diving Into Delegation: During and Beyond COVID-19 | Interactive Marketing and Insights Show + #NIMRI With Margo Crawford

aiadmin2 — Tue, 05 May 2020 12:51:29 +0000

Join #NIMRI for Desired Results Require Effective Delegation on May 7, 2020, 7-8 pm.

Desired Results Require Effective Delegation

Haley Nathanson — Wed, 15 Apr 2020 01:21:16 +0000

RSVP here
Next up: Productivity expert Margo Crawford Guides us through effective delegation for yourself, your brand, and your future. Be ready to Help more clients with systems that scale.

Like never before your current or near-future knowhow will soon be in greatest demand. Interactive / digital / virtual / remote / online will carry many brands through the post-Corona era. Will you be ready to support your fellow business owners and grow your brand?

Join NIMRI to apply expert insights to

Bring sanity to your new normal — successful strategies for yourself and influencing others
Implement achievable Organizing & prioritizing tips and tricks quickly and effectively
Communicate more effectively and efficiently — which tools and strategies make sense and reduce friction
Is it you or them? How to tell what can be fixed or not in a virtual working relationship and what to do next.

Why bother?

Build systems that enable you to support more businesses as they recover, without being overwhelmed.
Step Closer to the work-from-home dream you’ve envisioned with less stress and greater productivity with this free #NIMRI expert series segments.

And be sure to bring your questions and insights — now via Zoom, the Newport Interactive Marketing networking-learning community — enables us to be as interactive as ever. Looking forward to seeing you,

Suzanne

Join #NIMRI for Desired Results Require Effective Delegation on May 7, 2020 7-8 pm.

Ps when you RSVP, be sure to include a comment or question for what you’d like to hear more about from this expert speaker. We will build your perspective into this and upcoming segments with Margo Crawford.

Meet Margo Crawford

Margo Crawford is a master at helping her clients create a thriving workspace and sparking immediate action with her audiences. Margo has been in the productivity and organizing industry for over 15 years. She has gone through numerous trainings for her work. With the Institute of Applied Coaching, an accredited program through the International Coaching Federation, Margo received her certification as a C.O.C-Certified Organizer Coach. She received her Specialist Certificate through the National Association of Productivity and Organizing Professionals (NAPO).

Margo is experienced and trained in many different methodologies enabling her to create tailored solutions for her audiences and individual clients. Before long they’re reporting a dramatic increase in productivity and well-being, excited to be performing at a higher level. People walk out of her workshops, conferences, and coaching sessions feeling that they have a sharper focus, better tools, and a clearer direction on work and life.

Newport Interactive Marketing

Web marketing specialists welcome traditional marketers, small businesses, and beyond for quality education and great networking … right here in Newport!

Newport Interactive Marketing is

sponsored by Angles & Insights & Designated Editor

Check out NIM events on Zoom for 2021!

Haley Nathanson — Thu, 19 Mar 2020 20:13:09 +0000

Dear NIM community members,

Tonight’s ONLINE NIM is postponed for 2 weeks to April 2 and will be online via Zoom. We will shift and host a discussion on rebuilding and planning. Read more for why.

Never has anyone said I hope you are well with such sincerity … as you may know, I’m re-entering family life after being in isolation for 6 days. In late February, I was exposed to a COVID-19-positive friend and was happy to quarantine away from my family last week.

Today, I got results — negative!

Such a relief. But, we are not out of the woods yet. If you’ve seen any of my social media posts, I’ve been campaigning for awareness and caution to #FlattenTheCurve. I’m hopeful by making my status public, which no one is required to do, saves lives, especially health care professionals’ lives.

As marketers, we spend much time trying to understand human behavior. Never have our skills and insights been more crucial.

Use your influence to encourage friends, loved ones, and everyone to stay safe and vigilant. We know how the curve works — early adopters to laggards. We need to check on people to affirm their decisions to stay safe. Again #FlattenTheCurve. Some will surely see my negative results as a false alarm. This is false.

Rhode Island leads the nation in its response. Let’s do our part as professionals to keep it that way. We all have a role to play. We are all influencers. Use your powers for good. We are all facing significant financial impact. Now we must overlook this sad fact and focus on saving our health care workers.

I applaud the NIM community members who have been doing good and challenge us all to ask if we can do more. Is there a denier you could call? An older person to check in with? Someone who suffers from anxiety on a normal day, and no one else may know. Give that person a call.

After not hugging my child for a week, I’m spending tonight cooking for my family and cuddling while watching her favorite cartoon.

I wish for you to do something that’s meaningful to you. There will be plenty of time in the coming slowdown to rebuild our businesses. Now is the time to pause and focus on what really matters.

Many many thanks to each of you for all your support of NIM over the past decade. I’m looking forward to connecting with you in our LinkedIn community https://www.linkedin.com/groups/12173740

And all the NIM talks for the past 3 years are available to $upporting Members, which is still only $99/year. Click here and go to the Sign Me Up section to access https://newportinteractivemarketing.com/members/join/ the NIM media library.

Wishing you well and looking forward to connecting in 2 weeks on Zoom and feel free to reach out sooner.

Be well and do good,

Suzanne

Click here for more details. #IsolationWisdom

Email with Impact: Optimizing Your Emails with Personalization

Haley Nathanson — Thu, 16 Jan 2020 01:12:02 +0000

In 2020, consumers want to be seen less as the target audience and more as an individual. In fact, brands that personalize promotional marketing emails earn 11% higher open rates than those that don’t personalize. Companies must find the perfect combination of being relevant and personalized to attract & maintain the attention of their consumers.

Hear beginner and expert insights on how you can adopt easy techniques to encourage consumer engagement and increase overall revenue.

At this FREE #NIMRI talk you’ll learn:

How to use segmentation to send the right message to the right person at the right time
How to use automation to make sending emails easier
Ways to increase engagement & open rates
The ingredients of an actionable email

Each consumer is more than just an email. Every individual will have different needs that can often only be met through personalization. Learn expert insights on email personalization to increase not only your open rate and revenue but your brand’s reputation.

Join #NIMRI for Email with Impact: Optimizing Your Emails with Personalization : Optimizing Your Emails with Personalization

ONLINE only

Wednesday, January 29th, 2 P.M.

RSVP now for access to the call

Meet Erica Goldenberg

Erica Goldenberg joined ActiveCampaign in 2018, and since that time has worked with 1000’s of businesses on email marketing and automation strategies to help them turn prospects into customers, customers into repeat buyers, and repeat buyers into raving fans.

Click here to RSVP

Newport Interactive Marketing

Web marketing specialists welcome traditional marketers, small businesses, and beyond for quality education and great networking … right here in Newport!

Newport Interactive Marketing is

sponsored by Angles & Insights & Designated Editor