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Interactive Marketing and Insights Show + #NIMRI Discusses Social Media Marketing With Nicole Eller

Improve Your Brand by Creating an Engaging Online Personality

Insights from a social media marketer about how to bring a spark to your online presence

 

These days, potential customers will form their first impressions about businesses from their social media profiles. This can either really hurt a business, or, bring in a lot of new clients. It all depends on how well you have designed your online personality.

Nicole Eller is the president of the board for AMP-RI, an organization that serves marketing professionals in and around Rhode Island. They look at what the professionals are doing, what the current trends are in the business, and what people should be focusing on. Since the field is always evolving and growing, the educational component of marketing is crucial! Eller and AMP-RI help marketing professionals in Rhode Island stay on top of their game.

On top of that, Eller, an experienced social media marketer, recently merged merged Ginger Green Marketing and Custom Marketing Solutions with her business partner Alicia Piazza. She now co-owns The Spark Social. She helps business design social media marketing and advertising: how to bring your online brand to life by giving it personality. Getting people’s attention online is key to building up a following — just look at Wendy’s Twitter!

Eller helps clients identify who they are, who they want to be, and how to manage their customer relationships in the process. Listen for social media and marketing strategy tips and insights!

Missed this great talk? We have a NIM deal for you!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

 

Call into Interactive Marketing Insights Show on WADK-AM 1540’s Open Forum show from 12-1 PM on the 4th Monday of each month to gain valuable insights from experts in marketing, digital, entrepreneurship.

 

Click here to listen to Interactive Marketing Insights LIVE from ANYWHERE the 4th Monday of each month from noon-1 p.m.

Interactive Marketing and Insights Show + #NIMRI Discusses Marketing Strategies With Ana Raynes

The Trajectory of Modern Media

Ana Raynes joins Suzanne McDonald to discuss the implications of modern media — how it affects our lives, and how we can utilize it to our advantage

From video games to social media to podcasts! Media and technology saturate our lives in one way or another as they never have before. Even looking back ten years, the difference is huge! Is this a good thing or a bad thing? Are our children overexposed to too much violent imagery? Will our old Facebook posts inevitably come back to haunt us? These are the questions that Ana, Suzanne, and WADK host Frank Prosnitz dive into on this month’s Interactive Marketing Show.

Ana Raynes, Social Media Director of Didit Marketing and founder of the #SmartIsCool movement, is an expert in e-marketing and social media. She is well-versed in the power and influence of branding, cultural trends, and digital media. Listen to her and Suzanne discuss how to use your personality to promote your business outlook, and more!

 

Missed this great talk? We have a NIM deal for you!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

 

Call into Interactive Marketing Insights Show on WADK-AM 1540’s Open Forum show from 12-1 PM on the 4th Monday of each month to gain valuable insights from experts in marketing, digital, entrepreneurship.

 

Click here to listen to Interactive Marketing Insights LIVE from ANYWHERE the 4th Monday of each month from noon-1 p.m.

Interactive Marketing and Insights Show + #NIMRI Discusses SEO with Dan Shure

Unpack the complicated world of SEO, and learn how to use it to grow your business!

Angles & Insights CEO Suzanne McDonald spoke with SEO expert Dan Shure as he shares SEO advice and gives tips about how to implement it. Shure knows how translate all the technical jargon into plain English, and his insights are invaluable.

Whether you’re about to launch a new site, or are looking to improve an existing one: Dan Shure’s tips and tricks for success will help you make the most of your SEO.

Practical Tips Include:

  • Technical issues to focus on and fix
  • Implementing browser plugins to analysis on your search engine results
  • Tested systems that get results, and are about more than metas and keywords
  • And more!

Don’t miss out these simple ways to improve website traffic and business!

For more insights on SEO, listen to the show or join #NIMRI for the full presentation on Thursday, September 27 from 6-8 PM. Pre-register at bit.ly/NIMevents.

Missed this great talk? We have a NIM deal for you!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

 

Call into Interactive Marketing Insights Show on WADK-AM 1540’s Open Forum show from 12-1 PM on the 4th Monday of each month to gain valuable insights from experts in marketing, digital, entrepreneurship.

 

Click here to listen to Interactive Marketing Insights LIVE from ANYWHERE the 4th Monday of each month from noon-1 p.m.

Interactive Marketing and Insights Show + #NIMRI Discusses Co-Working Spaces with Sarah Nadimpalli

Learn how to help your business thrive by taking an advantage of co-working!

Suzanne McDonald and Sarah Nadimpalli discuss the benefits of co-working and having a dynamic work/community space for professional women. This month’s Interactive Marketing Insights Show is on WADK on Monday, July 23 from noon-1 p.m.

Sarah Nadimpalli has a background in academic research and uses a community-based approach to conduct her funded studies and publish papers. She incorporated her previous experience when working with the founders of SIREN. SIREN’s mission is to provide women with a welcoming and dynamic work and community space for professional women.

“The majority of our ideas, goals, and culture of the organization will come from ‘the ground’ up through coming to consensus, voting, and community meetings,” explained Nadimpalli.

SIREN is the first proposed workspace for women in Rhode Island. It will be driven by the goals and mission of the community of professional women involved. The group is currently in the beginning stages of building the SIREN community and are looking for members to found it.

Missed this great talk? We have a NIM deal for you!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

 

Call into Interactive Marketing Insights Show on WADK-AM 1540’s Open Forum show from 12-1 PM on the 4th Monday of each month to gain valuable insights from experts in marketing, digital, entrepreneurship.

 

Click here to listen to Interactive Marketing Insights LIVE from ANYWHERE the 4th Monday of each month from noon-1 p.m.

social media marketing world 2015

Social Media Marketing World 2015

social media marketing world 2015

 

Angles & Insights’ CEO Suzanne McDonald takes to the flight deck at Social Media Marketing World. Explore @NewMediaStrategist #SMMW15 tweets for more highlights.

 

 

Best aspects of #SMMW15

  1. Reuniting with my former student who is crucial to the #InstagramExpert team
  2. Getting the key forecasts on video, images & specific social media channels
  3. Hello San Diego in March!
  4. Post-snow-mageddon: Hello San Diego in March!
search love 2015

Search Love 2015

Angles & Insights at #SearchLove15

search love 2015

What I love about Search Love

  1. Highly, highly curated from the biggest names in Search, say Rand Fishkin 10x fast!
  2. Picking up so many amazing tools like CrystalKnows & BuzzSumo
  3. Seeing inside experts’ crystal balls: branding, visual, less trickery when it comes to search
  4. What I learned years ago at Search Love is crystalizing: Search is no longer just SEO; it’s the whole enchilada. Validating since that’s the path I’ve chosen, too.
inbound 2015

Angles & Insights at #Inbound15

inbound 2015

The most fascinating parts of #Inbound15?

  1. How Hubspot has forged a culture/process and emerged as a primary industry leader
  2. Blab vs Meerkat vs Periscope
  3. Applying lean development to marketing
  4. How new this type of New Media still is to so many people. And it’s just 1 piece of the pie!
Amramp Salutes visual content campaign

Integrated Multimedia Content Strategy & Execution

B2B   International franchise organization in the home health market

Amramp Salutes visual content campaignClient   Amramp

Challenges   1 /  Remaining top-of-mind for overworked medical professionals who comprise a large referral segment.

2 /  Gaining social media awareness using meme-like visual content.

Solutions  Integrated Multimedia Content Strategy to boost SEO, social media & engage with targeted audiences.

1 /  Ideate & curate lifestyle-magazine-esque email newsletter & blog posts that helps medical professionals be more effective at work or beyond, and/or help their patients.

2 /  Ideate, design & develop “Amramp Salutes” highly visual campaigns to foster social media awareness on Facebook, Pinterest & Instagram.

“We rely on Angles & Insights to create optimal targeted content across a multitude of platforms. What we value most is Suzanne’s great, innovative ideas. We have a wonderful working relationship and appreciate that her team delivers with minimal oversight, so we can focus on all our other responsibilities.”

AmrampAmramp.com
integrated marketing campaigns

New Media Integrated Strategy & Coaching

rites analyticsB2C Nonprofit & Education

Client Rhode Island Tutorial & Educational Services

Problem
Diverse offerings left parents confused and summer camp openings unfilled.

Solution
Develop, launch & promote an interactive tool that directs parents to the most appropriate course offerings for their child.

Results
Courses filled earlier. Fewer phone calls from confused parents, which freed up staff time. Analytics like decreased page visits & bounce rates – plus increased time on site – indicate that visitors found what they were looking for more quickly and engaged with the content more thoroughly.

rites analytics

Great news: People using the site increased by 74% from the previous year, over a 4-month period.

Good news: Number of pages visitors saw increased by 50% and they were able to find what they were looking for faster (pages/session & duration) with less frustration (lower bounce rate).

More great news: Google is rewarding the site for making it better for users & shows the site more often when people are searching in Google. And an overhauled email marketing campaign really paid off, too, as opposed to social algo changes that diminished impact.

Course-correction: Discontinued paid search with Google because the testing didn’t prove out. Instead, we invested in Facebook ads.

integrated social media campaign

Integrated Campaign Pilot Program From Strategy to Execution

integrated social media campaign pilot project

 

 

 

 

B2C  Public Health & Education

Client  University of Rhode Island TickEncounter Resource Center

Challenge  Changing behavior to prevent Lyme disease via tick-bite awareness & prevention

Solution  Suzanne developed the methodology & curriculum in content creation, influencer outreach & strategic partnerships to engage 2 primary national audiences in tick-bite & Lyme disease prevention practices: parents & pet parents.

Suzanne led 2 other social media professionals in mentoring & training 4 unskilled interns and key TickEncounter staff in this replicable-by-design pilot project.

Results

  • Won Strategic Video Awards Best Viral Video for “Ticknado.”
  • Earned an organic reach of 2.4 million,
  • Boosted website traffic by 234%
  • Gained 1,000 new social media followers
  • Provided first-class social media training to undergraduate students, one now works full-time in the industry.
  • Strategic partnerships have persisted 2 years on.