Interactive Marketing and Insights Show + #NIMRI Discusses Social Media Marketing With Nicole Eller

Improve Your Brand by Creating an Engaging Online Personality

Insights from a social media marketer about how to bring a spark to your online presence

These days, potential customers will form their first impressions about businesses from their social media profiles. This can either really hurt a business, or, bring in a lot of new clients. It all depends on how well you have designed your online personality.

Nicole Eller is the president of the board for AMP-RI, an organization that serves marketing professionals in and around Rhode Island. They look at what the professionals are doing, what the current trends are in the business, and what people should be focusing on. Since the field is always evolving and growing, the educational component of marketing is crucial! Eller and AMP-RI help marketing professionals in Rhode Island stay on top of their game.

On top of that, Eller, an experienced social media marketer, recently merged merged Ginger Green Marketing and Custom Marketing Solutions with her business partner Alicia Piazza. She now co-owns The Spark Social. She helps business design social media marketing and advertising: how to bring your online brand to life by giving it personality. Getting people’s attention online is key to building up a following — just look at Wendy’s Twitter!

Eller helps clients identify who they are, who they want to be, and how to manage their customer relationships in the process. Listen for social media and marketing strategy tips and insights!

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How to Perfect Your Messaging to Engage Your Perfect Clients

Message Artist Deb Goeschel can help you enhance your business’ efforts at Newport Interactive Marketers’ networking-learning event on April 27, in Newport, RI.

Too often websites, social media, printed materials, and branding aren’t working due to muddled messaging. Frustrated? Poor ROI? High bounce rates? No Likes, no shares? Let’s pull it together:

At this Newport Interactive Marketers FREE event, you’ll learn:

How to target your messaging to enhance all your marketing efforts
How to clarify your messaging so your marketing materials speak to ideal clients
How you can save time & money with better messaging

About Deb

Message Artist Deb Goeschel ensures her clients’ authentic and powerful messaging meets any marketing or branding challenge. Deb possesses 17 years of marketing communications experience and offers her skills and knowledge to women-owned and small- and mid-sized businesses, the wellness industry, and local businesses making a positive impact. She speaks frequently about messaging and marketing and offers both group and one-on-one messaging workshop intensives.

Many small and mid-sized businesses struggle to engage with their ideal clients and articulate why they’re the unique solution to their client’s problems. Deb guides her clients through their messaging to develop a unique and authentic voice for their company. Then Deb’s team of talented writers, graphic designers, and web designers create everything they need for stand-out-from-the-crowd marketing materials—without the worry and stress.

Newport Interactive Marketers is sponsored by Angles & Insights & Designated Editor.

18 Keys to ‘Insta-Success’ From the InstagramExpert

With more than 400 million active users, Instagram is now the fastest-growing social media platform – and when trends online change, your social media marketing strategy needs to shift with it.

Luckily, Newport Interactive Marketers (NIM) brought #InstagramExpert Sue B Zimmerman to Newport June 9 to share her expertise on making your Instagram work for your business.

Zimmerman says there are three components of Instagram that are essential to success.

Bio
Compelling Content
Active Engagement

Top 5 Tips to Make Your Instagram Bio Pop

Name – Use the same name as your Twitter account so that your accounts are recognizably linked. If the name you want is taken, don’t be afraid to use underscores or symbols.
Avatar – Make this image pop! You can use a logo, but you want your audience to feel that they’re doing business with a smiling human, not a robot. Use bright colors here, and feel free to use props.
Bio – You have 150 characters to tell your audience who you are. Make every character count. This is a great place to use emojis and show personality!
Call to Action – Instagram is a great funnel for leads, meaning by the time they get to your bio, they’re likely to be very interested in your brand, so carefully consider what you want someone to do once they get to your account.
Link – You have space for only one link, so make sure you’re sending your link where you want them to go. Try sending them to your online store, email newsletter sign-up or strategy guide.

Top 7 Tips to Create Compelling Instagram Content

Stick to your niche market – don’t confuse people.
Add value to every post by including useful information in the image’s description.
Create images that stand out. Use third-party apps to make picture collages or to edit images.
Post daily. If you have fewer than 500 followers, post two times a day.
Humanize your brand. People want to see the person behind the business.
Engage with other accounts. Giving a shout out to accounts you like will encourage them to check out your account.
Hashtags are so important for potential followers to find your content. But instead of putting the hashtags in the description of the image, which makes the post look cluttered, post a comment on the photo immediately after you post with as many as 30 hashtags. Try Keyhole, to help find the most useful and targeted hashtags to find your key audience.

Top 6 Mistakes to Avoid on Instagram

Never post a blurry photo. If it’s your only image, use a sharpening tool in Instagram to make a photo less blurry.
Don’t post irrelevant “stuff.” You may lose followers if too much of your content seems useless or unrelated to their interests.
Don’t over-post. If you saturate your feed with images, people will unfollow you.
Don’t under-post. If you aren’t active enough, people won’t follow you in the first place.
Don’t repost the same images. Instagram posts have a life of about 24 hours, so there’s no need to post an image more than once.
Avoid posed, catalogue-type shots. Your audience doesn’t want to feel like they’re being sold to online.

Meet the InstagramGal
Zimmerman is founder of Insta-Results, the world’s first comprehensive online Instagram course, and author of the No. 1 e-book “Instagram Basics for Your Business.”

An entrepreneur and founder of 18 businesses, including her own boutique, Zimmerman is passionate about teaching other business owners, execs, and marketing professionals how to best leverage social media platforms, such as Instagram, to see tangible results.

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Improve Your Brand by Creating an Engaging Online Personality

Insights from a social media marketer about how to bring a spark to your online presence

Missed this great talk? We have a NIM deal for you!