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Interactive Marketing and Insights Show + #NIMRI Discusses Digital Marketing With Ronni Kenoian

Optimize Your Digital and Social Media!

Ronni Kenoian shares her digital marketing insights for small businesses and individuals

Digital marketing is quickly becoming one of the most important aspects of a successful business. With so much to learn, however, it can be hard to know where to focus your time within that field. This is especially true for small businesses with fewer resources.

Ronni Kenoian is the manager of marketing and e-commerce at InsureMyTrip. She has been with the company for over five years. In that time she has seen the field change dramatically. Everything is more competitive, and she and her team are constantly trying to stay ahead of the curve. In this radio hour she reveals some of the ways they do this, such as:

  • Competitive analysis of other businesses
  • Focus on SEO
  • Social media strategies
  • Utilizing influencers
  • Understanding ads and geomarketing

As daunting as it all may seem, there are actually a lot of digital marketing tools that small businesses can utilize easily. Making the most of SEO in particular is key for smaller companies. You have to make sure that your message is being seen by the people you are trying to connect with.

Ronni and Suzanne delve into all of this and more on the podcast. Tune in to learn some tips and tricks to help your business grow!

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social media marketing world 2015

Social Media Marketing World 2015

social media marketing world 2015

 

Angles & Insights’ CEO Suzanne McDonald takes to the flight deck at Social Media Marketing World. Explore @NewMediaStrategist #SMMW15 tweets for more highlights.

 

 

Best aspects of #SMMW15

  1. Reuniting with my former student who is crucial to the #InstagramExpert team
  2. Getting the key forecasts on video, images & specific social media channels
  3. Hello San Diego in March!
  4. Post-snow-mageddon: Hello San Diego in March!
search love 2015

Search Love 2015

Angles & Insights at #SearchLove15

search love 2015

What I love about Search Love

  1. Highly, highly curated from the biggest names in Search, say Rand Fishkin 10x fast!
  2. Picking up so many amazing tools like CrystalKnows & BuzzSumo
  3. Seeing inside experts’ crystal balls: branding, visual, less trickery when it comes to search
  4. What I learned years ago at Search Love is crystalizing: Search is no longer just SEO; it’s the whole enchilada. Validating since that’s the path I’ve chosen, too.
inbound 2015

Angles & Insights at #Inbound15

inbound 2015

The most fascinating parts of #Inbound15?

  1. How Hubspot has forged a culture/process and emerged as a primary industry leader
  2. Blab vs Meerkat vs Periscope
  3. Applying lean development to marketing
  4. How new this type of New Media still is to so many people. And it’s just 1 piece of the pie!
Amramp Salutes visual content campaign

Integrated Multimedia Content Strategy & Execution

B2B   International franchise organization in the home health market

Amramp Salutes visual content campaignClient   Amramp

Challenges   1 /  Remaining top-of-mind for overworked medical professionals who comprise a large referral segment.

2 /  Gaining social media awareness using meme-like visual content.

Solutions  Integrated Multimedia Content Strategy to boost SEO, social media & engage with targeted audiences.

1 /  Ideate & curate lifestyle-magazine-esque email newsletter & blog posts that helps medical professionals be more effective at work or beyond, and/or help their patients.

2 /  Ideate, design & develop “Amramp Salutes” highly visual campaigns to foster social media awareness on Facebook, Pinterest & Instagram.

“We rely on Angles & Insights to create optimal targeted content across a multitude of platforms. What we value most is Suzanne’s great, innovative ideas. We have a wonderful working relationship and appreciate that her team delivers with minimal oversight, so we can focus on all our other responsibilities.”

AmrampAmramp.com
integrated marketing campaigns

New Media Integrated Strategy & Coaching

rites analyticsB2C Nonprofit & Education

Client Rhode Island Tutorial & Educational Services

Problem
Diverse offerings left parents confused and summer camp openings unfilled.

Solution
Develop, launch & promote an interactive tool that directs parents to the most appropriate course offerings for their child.

Results
Courses filled earlier. Fewer phone calls from confused parents, which freed up staff time. Analytics like decreased page visits & bounce rates – plus increased time on site – indicate that visitors found what they were looking for more quickly and engaged with the content more thoroughly.

rites analytics

Great news: People using the site increased by 74% from the previous year, over a 4-month period.

Good news: Number of pages visitors saw increased by 50% and they were able to find what they were looking for faster (pages/session & duration) with less frustration (lower bounce rate).

More great news: Google is rewarding the site for making it better for users & shows the site more often when people are searching in Google. And an overhauled email marketing campaign really paid off, too, as opposed to social algo changes that diminished impact.

Course-correction: Discontinued paid search with Google because the testing didn’t prove out. Instead, we invested in Facebook ads.

integrated social media campaign

Integrated Campaign Pilot Program From Strategy to Execution

integrated social media campaign pilot project

 

 

 

 

B2C  Public Health & Education

Client  University of Rhode Island TickEncounter Resource Center

Challenge  Changing behavior to prevent Lyme disease via tick-bite awareness & prevention

Solution  Suzanne developed the methodology & curriculum in content creation, influencer outreach & strategic partnerships to engage 2 primary national audiences in tick-bite & Lyme disease prevention practices: parents & pet parents.

Suzanne led 2 other social media professionals in mentoring & training 4 unskilled interns and key TickEncounter staff in this replicable-by-design pilot project.

Results

  • Won Strategic Video Awards Best Viral Video for “Ticknado.”
  • Earned an organic reach of 2.4 million,
  • Boosted website traffic by 234%
  • Gained 1,000 new social media followers
  • Provided first-class social media training to undergraduate students, one now works full-time in the industry.
  • Strategic partnerships have persisted 2 years on.