Integrated Multimedia Content Strategy & Execution
B2B International franchise organization in the home health market
Client Amramp
Challenges 1 / Remaining top-of-mind for overworked medical professionals who comprise a large referral segment.
2 / Gaining social media awareness using meme-like visual content.
Solutions Integrated Multimedia Content Strategy to boost SEO, social media & engage with targeted audiences.
1 / Ideate & curate lifestyle-magazine-esque email newsletter & blog posts that helps medical professionals be more effective at work or beyond, and/or help their patients.
2 / Ideate, design & develop “Amramp Salutes” highly visual campaigns to foster social media awareness on Facebook, Pinterest & Instagram.