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Interactive Marketing and Insights Show + #NIMRI Discusses SEO with Dan Shure

Unpack the complicated world of SEO, and learn how to use it to grow your business!

Angles & Insights CEO Suzanne McDonald spoke with SEO expert Dan Shure as he shares SEO advice and gives tips about how to implement it. Shure knows how translate all the technical jargon into plain English, and his insights are invaluable.

Whether you’re about to launch a new site, or are looking to improve an existing one: Dan Shure’s tips and tricks for success will help you make the most of your SEO.

Practical Tips Include:

  • Technical issues to focus on and fix
  • Implementing browser plugins to analysis on your search engine results
  • Tested systems that get results, and are about more than metas and keywords
  • And more!

Don’t miss out these simple ways to improve website traffic and business!

For more insights on SEO, listen to the show or join #NIMRI for the full presentation on Thursday, September 27 from 6-8 PM. Pre-register at bit.ly/NIMevents.

Missed this great talk? We have a NIM deal for you!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

 

Call into Interactive Marketing Insights Show on WADK-AM 1540’s Open Forum show from 12-1 PM on the 4th Monday of each month to gain valuable insights from experts in marketing, digital, entrepreneurship.

 

Click here to listen to Interactive Marketing Insights LIVE from ANYWHERE the 4th Monday of each month from noon-1 p.m.

Interactive Marketing and Insights Show + #NIMRI Discusses Co-Working Spaces with Sarah Nadimpalli

Learn how to help your business thrive by taking an advantage of co-working!

Suzanne McDonald and Sarah Nadimpalli discuss the benefits of co-working and having a dynamic work/community space for professional women. This month’s Interactive Marketing Insights Show is on WADK on Monday, July 23 from noon-1 p.m.

Sarah Nadimpalli has a background in academic research and uses a community-based approach to conduct her funded studies and publish papers. She incorporated her previous experience when working with the founders of SIREN. SIREN’s mission is to provide women with a welcoming and dynamic work and community space for professional women.

“The majority of our ideas, goals, and culture of the organization will come from ‘the ground’ up through coming to consensus, voting, and community meetings,” explained Nadimpalli.

SIREN is the first proposed workspace for women in Rhode Island. It will be driven by the goals and mission of the community of professional women involved. The group is currently in the beginning stages of building the SIREN community and are looking for members to found it.

Missed this great talk? We have a NIM deal for you!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

 

Call into Interactive Marketing Insights Show on WADK-AM 1540’s Open Forum show from 12-1 PM on the 4th Monday of each month to gain valuable insights from experts in marketing, digital, entrepreneurship.

 

Click here to listen to Interactive Marketing Insights LIVE from ANYWHERE the 4th Monday of each month from noon-1 p.m.

integrated marketing campaigns

New Media Integrated Strategy & Coaching

rites analyticsB2C Nonprofit & Education

Client Rhode Island Tutorial & Educational Services

Problem
Diverse offerings left parents confused and summer camp openings unfilled.

Solution
Develop, launch & promote an interactive tool that directs parents to the most appropriate course offerings for their child.

Results
Courses filled earlier. Fewer phone calls from confused parents, which freed up staff time. Analytics like decreased page visits & bounce rates – plus increased time on site – indicate that visitors found what they were looking for more quickly and engaged with the content more thoroughly.

rites analytics

Great news: People using the site increased by 74% from the previous year, over a 4-month period.

Good news: Number of pages visitors saw increased by 50% and they were able to find what they were looking for faster (pages/session & duration) with less frustration (lower bounce rate).

More great news: Google is rewarding the site for making it better for users & shows the site more often when people are searching in Google. And an overhauled email marketing campaign really paid off, too, as opposed to social algo changes that diminished impact.

Course-correction: Discontinued paid search with Google because the testing didn’t prove out. Instead, we invested in Facebook ads.

integrated social media campaign

Integrated Campaign Pilot Program From Strategy to Execution

integrated social media campaign pilot project

 

 

 

 

B2C  Public Health & Education

Client  University of Rhode Island TickEncounter Resource Center

Challenge  Changing behavior to prevent Lyme disease via tick-bite awareness & prevention

Solution  Suzanne developed the methodology & curriculum in content creation, influencer outreach & strategic partnerships to engage 2 primary national audiences in tick-bite & Lyme disease prevention practices: parents & pet parents.

Suzanne led 2 other social media professionals in mentoring & training 4 unskilled interns and key TickEncounter staff in this replicable-by-design pilot project.

Results

  • Won Strategic Video Awards Best Viral Video for “Ticknado.”
  • Earned an organic reach of 2.4 million,
  • Boosted website traffic by 234%
  • Gained 1,000 new social media followers
  • Provided first-class social media training to undergraduate students, one now works full-time in the industry.
  • Strategic partnerships have persisted 2 years on.