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Interactive Marketing and Insights Show + #NIMRI Discusses Social Media Marketing With Nicole Eller

Improve Your Brand by Creating an Engaging Online Personality

Insights from a social media marketer about how to bring a spark to your online presence

 

These days, potential customers will form their first impressions about businesses from their social media profiles. This can either really hurt a business, or, bring in a lot of new clients. It all depends on how well you have designed your online personality.

Nicole Eller is the president of the board for AMP-RI, an organization that serves marketing professionals in and around Rhode Island. They look at what the professionals are doing, what the current trends are in the business, and what people should be focusing on. Since the field is always evolving and growing, the educational component of marketing is crucial! Eller and AMP-RI help marketing professionals in Rhode Island stay on top of their game.

On top of that, Eller, an experienced social media marketer, recently merged merged Ginger Green Marketing and Custom Marketing Solutions with her business partner Alicia Piazza. She now co-owns The Spark Social. She helps business design social media marketing and advertising: how to bring your online brand to life by giving it personality. Getting people’s attention online is key to building up a following — just look at Wendy’s Twitter!

Eller helps clients identify who they are, who they want to be, and how to manage their customer relationships in the process. Listen for social media and marketing strategy tips and insights!

Missed this great talk? We have a NIM deal for you!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

 

Call into Interactive Marketing Insights Show on WADK-AM 1540’s Open Forum show from 12-1 PM on the 4th Monday of each month to gain valuable insights from experts in marketing, digital, entrepreneurship.

 

Click here to listen to Interactive Marketing Insights LIVE from ANYWHERE the 4th Monday of each month from noon-1 p.m.

Interactive Marketing and Insights Show + #NIMRI Discusses Marketing Strategies With Ana Raynes

The Trajectory of Modern Media

Ana Raynes joins Suzanne McDonald to discuss the implications of modern media — how it affects our lives, and how we can utilize it to our advantage

From video games to social media to podcasts! Media and technology saturate our lives in one way or another as they never have before. Even looking back ten years, the difference is huge! Is this a good thing or a bad thing? Are our children overexposed to too much violent imagery? Will our old Facebook posts inevitably come back to haunt us? These are the questions that Ana, Suzanne, and WADK host Frank Prosnitz dive into on this month’s Interactive Marketing Show.

Ana Raynes, Social Media Director of Didit Marketing and founder of the #SmartIsCool movement, is an expert in e-marketing and social media. She is well-versed in the power and influence of branding, cultural trends, and digital media. Listen to her and Suzanne discuss how to use your personality to promote your business outlook, and more!

 

Missed this great talk? We have a NIM deal for you!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

 

Call into Interactive Marketing Insights Show on WADK-AM 1540’s Open Forum show from 12-1 PM on the 4th Monday of each month to gain valuable insights from experts in marketing, digital, entrepreneurship.

 

Click here to listen to Interactive Marketing Insights LIVE from ANYWHERE the 4th Monday of each month from noon-1 p.m.

Interactive Marketing and Insights Show + #NIMRI Discusses Digital Marketing With Ronni Kenoian

Optimize Your Digital and Social Media!

Ronni Kenoian shares her digital marketing insights for small businesses and individuals

Digital marketing is quickly becoming one of the most important aspects of a successful business. With so much to learn, however, it can be hard to know where to focus your time within that field. This is especially true for small businesses with fewer resources.

Ronni Kenoian is the manager of marketing and e-commerce at InsureMyTrip. She has been with the company for over five years. In that time she has seen the field change dramatically. Everything is more competitive, and she and her team are constantly trying to stay ahead of the curve. In this radio hour she reveals some of the ways they do this, such as:

  • Competitive analysis of other businesses
  • Focus on SEO
  • Social media strategies
  • Utilizing influencers
  • Understanding ads and geomarketing

As daunting as it all may seem, there are actually a lot of digital marketing tools that small businesses can utilize easily. Making the most of SEO in particular is key for smaller companies. You have to make sure that your message is being seen by the people you are trying to connect with.

Ronni and Suzanne delve into all of this and more on the podcast. Tune in to learn some tips and tricks to help your business grow!

Missed this great talk? We have a NIM deal for you!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

 

Call into Interactive Marketing Insights Show on WADK-AM 1540’s Open Forum show from 12-1 PM on the 4th Monday of each month to gain valuable insights from experts in marketing, digital, entrepreneurship.

 

Click here to listen to Interactive Marketing Insights LIVE from ANYWHERE the 4th Monday of each month from noon-1 p.m.

 

Interactive Marketing and Insights Show + #NIMRI Discusses Time Management Strategies With Lisa Griffith

Stop Getting Lost In Your Projects!

Lisa Griffith shares her time management tips for ending cycles of procrastinations

These days, it seems like everyone is busier than ever. It’s almost a competition: who is the most stressed out? Who has the most to get done? And who, despite always apparently working, is behind on everything they have to do?

We all get caught in the procrastination cycle. A big factor is social media assuming such a big part of so many jobs in digital media. It is practically impossible to disconnect from social media and the internet, and that makes personal time and project management all the more difficult. Everyone is on their computers, so we feel like we are getting things done. It’s just not the things that actually need to get done.

Griffith earned her certificate in time management and productivity from the Institute for Challenging Disorganization. She knows very well all of the distractions and time-wasters that people fall into, and she is trained in helping people break those patterns. Among other things, she speaks to:

  • How to figure out and use your most productive time
  • How to stick to deadlines
  • Tips to avoid procrastination
  • Project management tools

Everyone struggles at least a little bit with organization and time management. Griffith shares her tips and tricks that will help us all become productivity masters!

 

Missed this great talk? We have a NIM deal for you!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

Call into Interactive Marketing Insights Show on WADK-AM 1540’s Open Forum show from 12-1 PM on the 4th Monday of each month to gain valuable insights from experts in marketing, digital, entrepreneurship.

Click here to listen to Interactive Marketing Insights LIVE from ANYWHERE the 4th Monday of each month from noon-1 p.m.

social media marketing world 2015

Social Media Marketing World 2015

social media marketing world 2015

 

Angles & Insights’ CEO Suzanne McDonald takes to the flight deck at Social Media Marketing World. Explore @NewMediaStrategist #SMMW15 tweets for more highlights.

 

 

Best aspects of #SMMW15

  1. Reuniting with my former student who is crucial to the #InstagramExpert team
  2. Getting the key forecasts on video, images & specific social media channels
  3. Hello San Diego in March!
  4. Post-snow-mageddon: Hello San Diego in March!
search love 2015

Search Love 2015

Angles & Insights at #SearchLove15

search love 2015

What I love about Search Love

  1. Highly, highly curated from the biggest names in Search, say Rand Fishkin 10x fast!
  2. Picking up so many amazing tools like CrystalKnows & BuzzSumo
  3. Seeing inside experts’ crystal balls: branding, visual, less trickery when it comes to search
  4. What I learned years ago at Search Love is crystalizing: Search is no longer just SEO; it’s the whole enchilada. Validating since that’s the path I’ve chosen, too.
inbound 2015

Angles & Insights at #Inbound15

inbound 2015

The most fascinating parts of #Inbound15?

  1. How Hubspot has forged a culture/process and emerged as a primary industry leader
  2. Blab vs Meerkat vs Periscope
  3. Applying lean development to marketing
  4. How new this type of New Media still is to so many people. And it’s just 1 piece of the pie!
integrated marketing campaigns

New Media Integrated Strategy & Coaching

rites analyticsB2C Nonprofit & Education

Client Rhode Island Tutorial & Educational Services

Problem
Diverse offerings left parents confused and summer camp openings unfilled.

Solution
Develop, launch & promote an interactive tool that directs parents to the most appropriate course offerings for their child.

Results
Courses filled earlier. Fewer phone calls from confused parents, which freed up staff time. Analytics like decreased page visits & bounce rates – plus increased time on site – indicate that visitors found what they were looking for more quickly and engaged with the content more thoroughly.

rites analytics

Great news: People using the site increased by 74% from the previous year, over a 4-month period.

Good news: Number of pages visitors saw increased by 50% and they were able to find what they were looking for faster (pages/session & duration) with less frustration (lower bounce rate).

More great news: Google is rewarding the site for making it better for users & shows the site more often when people are searching in Google. And an overhauled email marketing campaign really paid off, too, as opposed to social algo changes that diminished impact.

Course-correction: Discontinued paid search with Google because the testing didn’t prove out. Instead, we invested in Facebook ads.

integrated social media campaign

Integrated Campaign Pilot Program From Strategy to Execution

integrated social media campaign pilot project

 

 

 

 

B2C  Public Health & Education

Client  University of Rhode Island TickEncounter Resource Center

Challenge  Changing behavior to prevent Lyme disease via tick-bite awareness & prevention

Solution  Suzanne developed the methodology & curriculum in content creation, influencer outreach & strategic partnerships to engage 2 primary national audiences in tick-bite & Lyme disease prevention practices: parents & pet parents.

Suzanne led 2 other social media professionals in mentoring & training 4 unskilled interns and key TickEncounter staff in this replicable-by-design pilot project.

Results

  • Won Strategic Video Awards Best Viral Video for “Ticknado.”
  • Earned an organic reach of 2.4 million,
  • Boosted website traffic by 234%
  • Gained 1,000 new social media followers
  • Provided first-class social media training to undergraduate students, one now works full-time in the industry.
  • Strategic partnerships have persisted 2 years on.