Case Study: “Ticknado” University of Rhode Island
Developed & led limited -resources pilot project: Trained students in content creation, influencer outreach & strategic partnerships to prevent Lyme disease and tick bites. Results:
- Won Strategic Video Awards Best Viral Video
- Earned an organic reach of 2.4 million
- Boosted website traffic by 234%
- Gained 1,000 new social media followers in 60 days