Interactive Marketers Show: #NIMRI Discusses Customer Relationships with Jessica Prokup

Invest in Connection and Build Meaningful Relationships With Your Clients

Finding new clients is expensive and time consuming. It is so much easier, and healthier for your business, to learn how to maintain relationships with existing clients! Suzanne McDonald sits down with Jessica Prokup to discuss how to do just that.

Jessica Prokup, Marketing Director for motorcycle-outfitting company Twisted Throttle, has learned the value of cultivating meaningful customer relationships. As a business owner you want your clients to be happy, and you want them to keep coming back to you.

There are a number of strategies one can use to build relationships:

  • Know the best time and way to tune meet your client’s needs
  • Create content and marketing strategies for all stages of a relationship
  • Implement simple methods to measure your success
  • And more!

For more insights on meaningful customer relationships, listen to the show or join #NIMRI for the full presentation on Thursday, February 28 from 6-8 PM. Pre-register at

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