Interactive Marketing and Insights Show + #NIMRI: John Antonacci

Create a Memorable Brand

Find your brand’s story and tell it in a way that captivates audiences

In any story, there is a hero and a guide. The hero has a goal, and the guide comes in with all the knowledge and a plan to get the hero to that goal. You, always, want to position yourself as the guide, not the hero. If the spotlight is on you, then you become the competition to your own customers. The focus should always be on them and what they want.

John Antonacci works at Animus Studios, and is a co-host of The Video Jungle podcast. His job is all about messaging and storytelling — how to cut through the minutia to deliver a message that resonates with audiences. People can get overwhelmed with multimedia and advertising and they don’t know where to start. John shares his insights about how to craft and deliver a compelling story for your brand.


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