Interactive Marketing and Insights Show + #NIMRI Discusses Pricing with Bryan Mason

Feeling like you’re not in control of your business growth? Get rid of these doubtful feelings by taking advantage of the aspects you do have control over – like price!

Angles & Insights CEO Suzanne McDonald talked with Bryan Mason of the Apollo Consulting Group on the Interactive Marketing and Insights Show. Their discussion focused on how to determine your pricing goals, and how to achieve those goals.

Setting Goals & Prices

What you need to have/know before you can set prices:

  • A solid business strategy
  • A solid marketing strategy
  • An understanding of what you want to accomplish with pricing

How do you set prices today?

  • What competitors charge for a similar item
  • Your cost plus a markup
  • The amount you need to make a profit


For more insights on pricing, listen to the show or join #NIMRI for the full presentation on Thursday, April 26th from 6-9 PM. Pre-register at  

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