Strategies For Public Engagement Interactive Marketing and Insights Show + #NIMRI With Sara Poirier

Learn from Suzanne McDonald and guest Sara Poirier as they dive deep into tools, tips & strategies to increase awareness, improve understanding, and/or drive behavioral change. Learn how to adapt these proven science communication frameworks to maximize your success for your brand and/or your clients. Maximize your return on all of the passion and effort you’re putting in.

Some of the topics highlighted in this episode: 

  • Identifying your audience and meet them where they are
  • Setting SMART objectives to achieve your communication goals
  • Exploring a spectrum of objectives to foster deeper engagement with your audiences

BONUS: Expert Q&A with SciComm Expert Sara Poirier

Learn more about Sara Poirier in this Q&A session!


Meet Sara Poirier, MSc. 

Founder, Spark Strategic Science Communication & Public Engagement

SciComm Expert Sara Poirier

As a strategic communicator, Sara helps clients clarify SciComm goals and guides them to success with proven tools and approaches. Her expertise ranges from writing and producing educational television programs to developing hands-on exhibits, online games, and other interactive media. Her clients include TVOKids, Relish Interactive, Apartment 11 ProductionsBig Bad Boo StudiosImagine Create Media, and Science North

As a staff scientist at the Ontario Science Centre, Sara developed exhibits and educational programs, and created content for Discovery Channel Canada and the Centre’s podcast and YouTube channels. “Ask Sara,” for TVOKids, became a kids’ favorite. In 2017 she co-produced “When I Grow Up!,” about STEM careers. The Canadian Association of Science Centres recognized her as a 2011 Telus Innovator. 

Sara has a MSc. in Science Communication and Public Engagement and a BSc. in Astrophysics. Her work has appeared in the Association of Science and Technology Centers’ Dimensions, Yale’s Climate Connections, Canadian Water & Wastewater’s e-Bulletin, and the Coalition of Museums for Climate Justice Blog. 

Sara lives in Middletown, R.I. with her husband and two children. She volunteers on the Town’s Open Space and Fields Committee and led the coordination of the first Aquidneck Island Earth Week, a community-wide celebration on the 50th anniversary of Earth Day.